Joel Gross is a Business Analyst for Visible Technologies, an innovative market leader in social media analytics and reputation management services. Joel creates innovative public relations strategies focussed on the internet and also works extensively with advertising.

I have just won the Hay talent award with one of my graduation projects Switch Light. This project explores interactions between the product and the user. Far too often the light switch. Itself does not constitute an integral part of the light. But is instead disregarded and left to dangle on a cord. The switch light possesses an integrated dimmer that enables the user to directly. Interact with the light by turning the cylinder.

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